Update on the implementation of own shares buyback plan

25 November 2010

In the framework of the purchasing plan of company’s own shares authorized by the Shareholders’ Meeting on April 29, 2010, Reply informs that during the last 5 trading days (November, 18 – November, 24 2010) it purchased n. 9,900 company’s own shares at an average price of Euro 17.5727 per share, equal to a Euro 173,969.52 counter-value.

The stock buyback plan is in compliance with the terms of the authorisation to buy back the company’s shares, given by the Shareholders Meeting summoned on April 29, 2010 approved an 18-month purchasing plan of company’s own shares effective as of the deliberation date, for a maximum number of 757,758 ordinary shares (amounting to 8.22% of the corporate capital) for a nominal value of Euro 0.52 per share and a total nominal value of maximum Euro 394,034.16 and anyway within the limit of maximum financial commitment of 30 million Euros. The purchases will be following the current rules and the purchase price may not be higher than the official price of trades recorded on the MTA Market the day prior to purchase, increased by 15%.

The primary objective of this new plan is the purchase of stakes in and/or entering into agreements with strategic partners, with Directors, Employees and Associates, besides as part of a stock option plan.