Reply S.p.A. acquires Avvio Design Associates Ltd., a company specialising in brand engagement and internal communications

19 December 2012

Reply S.p.A. – a company quoted in the Italian stock exchange’s STAR Index [MTA, STAR: REY] – has strengthened its European presence with the acquisition of 100% of the shares in Avvio, an English company specialising in consultancy and the implementation of strategies and solutions for Brand Engagement and Internal Communications based primarily on Corporate Social Networking.

Avvio’s client base includes leading British and international companies, such as BP, City Link, Coca-Cola Enterprises, Direct Line, Marks and Spencer, Michelin, Nationwide, News Corporation, RBS, Rolls-Royce, BSKYB and Vodafone.

Avvio’s turnover for the year to 31st October 2012 was around £4 million, with EBT of £400,000.

The acquisition counter value for 100% of the Avvio capital is £1.2 million, fully paid in cash.

With this acquisition, Reply has strengthened its position in the digital media arena, with particular regard to social media and social networking.

The Avvio acquisition further underlines Reply’s commitment to expanding its share of the British market. It already has a presence in the UK through a network of highly specialised companies operating in Mobile, Telecommunications, IT Architecture, Supply ChainExecution, Risk Management and Regulatory Compliance.

Mario Rizzante, Reply Chairman, says of the acquisition: "Social media’s increasingly pervasive reach as a channel for communication, information and interaction between people offers new opportunities for enterprises to use these paradigms, for both internal and external communications. In acquiring Avvio, we have equipped our Group with the high-level specialist skills needed to use these new communications strategies for business applications".

Continues Rizzante: "This centre of excellence, specialising in internal communications and social media, will undoubtedly make a strategic contribution to our Group’s future development. Avvio has built up a huge amount of expertise in this sector, and so complements Reply’s existing social networking and mobile skills with perfect synergy".

As stated by Duncan Gardner MD of Avvio: "We are excited to become part of the Reply Group, Adding Reply’s technical excellence and innovation to our brand development and engagement expertise will improve an already great product. Our existing and future clients will greatly benefit from the quality of digital production and the variety of how we will develop products for both internal communications, B2B and B2C clients".